Where social networks allow users to share all manner of content and media with one another, sites like YouTube and Flickr allow them to share a specific kind of content. For example, YouTube is a site where users can upload and view videos of almost any kind. Flickr serves the same purpose for photos. Here, content is the focal point, where users don’t need to create a page to participate, and if they do, those pages need not contain much, if any, personal information.
Like many other UGC sites, YouTube and Flickr allow users to post comments regarding others’ content. This again fosters a freewheeling exchange of ideas and opinions—sometimes polite, sometimes not.
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